MRS. MEYER’S CLEAN DAY

single page ad | spread ad
interactive kiosk | facebook ad

This integrated campaign focuses on Mrs. Meyer’s Clean Day candles. It is directed toward professional women aged from 30 to 45. The goal is to get these women to buy this product because it is made from raw ingredients, including soybeans.

In this campaign, the tagline reads “say, what!” The indoor print ad, the spread ad, and the Facebook ad focus on the raw materials of the candles, with a candle flame in each one. The interactive kiosk will allow users to swipe through the screens of each candle scent to find out information about them and sample the scents by simply pressing a button.